Character Development challenges leaders to model good character and helps them integrate character-based standards in everything they do.

“90% of all leadership failures are character failures.” (Stephen Covey) The Leadership Equation: C1 + C2 = C3 Character + Competency = Credibility There are 49 Character First qualities. Character First equips you as an individual and your company to address character flaws and embed good core character as a way of life. Get coached today and decide to put Character First. Implement the Character First program in your company and become a character champion.